Good night 2019.
The last decade has been big for cannabis policy reform. Waves of change are sweeping across continents as entire countries, states, and cities begin to reverse decades of prohibition. In California, progress is largely being stymied at the city and county level, as large swaths of the state still cannot participate in the regulated market because of local policies prohibiting commercial cannabis activity. In the absence of regulated businesses the illicit market continues to thrive.
We have a lot of work to do in 2020.
While my natural tendency would be to focus on what lies ahead, it is important to take time to reflect on what we have made it through. For decades, we've been navigating contrived obstacles and barriers in our pursuit of the finest pheno and the stickiest flower. In that sense, not a lot has changed. In other ways, a lot has changed. With the new decade will come appellations, organic equivalent standards, and cannabis is (kinda) regulated as agriculture. We have achieved a lot and learned even more. Though I am not satisfied, I am grateful for what we have achieved together.
In this decade Emerald Grown will take a new approach to organizing.
There is still an immense amount of work to do in Sacramento, and on policy reform in general. Consumer direct marketing is a must, as is expanding cooperatives and easing restrictions on self transport. Across the state there are local bans to over turn and Prop. 64 has failures that only the voters can correct. We must begin to brace ourselves for another test by ballot. Focus is needed in Washington DC as the global market is emerging and we are being left behind. You can signup here to receive updates and action alerts from the capitol.
The decade of policy reform is behind us.
In the coming years we must focus on building businesses, brands, and a market. We have all envisioned it, a beautiful future, inclusive and regenerative. The packaging and distribution facilities have been built and are licensed and operational. Partnerships with retailers are being forged. The licensed harvests are coming in and California continues to produce the finest cannabis flowers. The march is slow but the progress is forward.
In 2020 let's work together to connect the dots.
This last year Emerald Grown kept a laser focus, keeping our membership limited to just a handful of licensed growers who had formed a Cannabis Cooperative Association. In 2020 we have created opportunities for literally everyone to join. Cooperative principles continue to guide our work but the exclusive member policy doesn't work for us any more.
So, with love and gratitude I wish 2019 a good night, and I wish you a happy new year. I look forward to working with you in 2020.